Helping you see the story
behind your business data.

Start now

We’re definitely not your average bookkeeper

We become a true part of your business: a financial relationship built on truth, transparency and real honesty.

How does it work?

Our People

Emma Fox

Founder & Managing Director
“Numbers shouldn’t be this much fun”

I knew from a young age that numbers were my calling. My first entrepreneurial endeavour was at boarding school where I would stock up on sweets, chocolate bars and drinks and resell them throughout the term. Over time I discovered a passion for turning random documents into something of meaning, and that’s still what I and the team do today at Fresh Financials. Originally working from home and now from a converted barn at the base of the South Downs, our business is moving forward at a fast pace, and I’m so honoured to have won Xero’s UK Bookkeeper of the Year Award in 2016. I get real enjoyment and satisfaction from organising things, and helping business owners understand their financial story. I look forward to hearing yours!

Lucy Butters

Cloud Accounting Support Manager
"I love everything about money."

I find everything about money fascinating: what it can buy, how it can help make people successful, what can happen when you have control over money (rather than it controlling you). It’s even fascinating when things go wrong, because then I can help put it all back together! I have always enjoyed Maths, and since I started earning money at the age of 13 I was creating budgets. So it only seemed natural that I would start to study AAT and move into the financial world. I’m the sort of person who will let my hair down and have a laugh – but only after everything has been put in its place! Finding the advertisement for the Fresh Financials role I feel was fate: I love my job. I love my life.

Elizabeth Williams

Finance & Client Support
"I love a good numbers challenge."

More than anything, I’m up for a challenge. Having worked in finance since 2011, it’s the number crunching and problem solving elements of bookkeeping which I enjoy the most. Having achieved part-qualified ACCA status, the time to move from accounting to bookkeeping had never been so appealing; to be able to assist on a more frequent basis and identify the day to day needs. I love the range of industries we work with, the changing demands and techniques, and most of all my personal satisfaction in achieving targets. There’s a real enjoyment in helping others achieve their goals and targets, as well. I quite like horse riding and cycling – and playing the saxophone!

Clare Church

Cloud Bookkeeper
“I want to make a difference.”

I found myself wanting to become more involved with businesses, and to really help them make a difference. So, after becoming AAT qualified and working in finance for many years - with over 10 of those in practice - I felt that it was the perfect time to move from accounting and into bookkeeping.  

I joined the Fresh Financials team in February 2018, and I’m really enjoying getting to know our clients and learning about the wide range of industries that we are involved in. 

When I’m not working, I love spending time with my family, and going to live gigs.

Alex Campbell-Brown

Cloud Bookkeeper
“I love helping clients meet their goals”

Having experienced various areas of finance over the years, I’ve developed a strong preference for working in a small, self-motivated team in a positive and forward-looking environment.

I’m delighted to have found such a company in Fresh Financials.

I’m enjoying working with clients who have set up businesses based on their passions and their strengths. And I’m excited to learn more about their goals and how we can help achieve them.

On a personal level, I’m passionate about travelling and experiencing new countries and cultures. I also enjoy yoga, health and fitness, and spending time with my family -particularly out in nature.


“I want to help your business be the best it can be”

I joined Fresh Financials in March 2020 and I feel very lucky to be part of such a passionate and highly-skilled team. Every day is different and every challenge is welcome; there is nothing more satisfying then solving a mathematical puzzle! It’s wonderful working with clients from a variety of industries and I enjoy learning about what they do and how we can best help them reach their goals. Everyone has different objectives but through daily bookkeeping we can help exceed them. Outside of work I enjoy travelling, yoga and teaching my children how to bake!


My interest in bookkeeping was ignited when I began to make plans to own my own florist business. In preparation for this I enrolled on an evening course in bookkeeping. Before completing the course I had switched career paths to become an Accounting Technician, and later qualified with the AAT.

After working in accountancy practice for over 10 years I realised I want to help and be more directly involved with businesses, so took the decision to move into bookkeeping. Joining the Fresh Financial steam in March 2020 has been a really positive experience and I have found everyone to be very welcoming and supportive.

In my spare time I love being surrounded by my family and nature (preferably at the same time!), exploring woods and countryside is a particular favourite.

Hannah King

Operations Manager
I love problem solving!

I’ve never known a more supportive, passionate or knowledgeable team than the one here at Fresh Financials. I joined in 2021 after working for a company that specialises in Xero app integration, and it was amazing to find a group of people who could get as excited and nerdy about Xero as I can! Day to day, I’m in charge of client support, website and socials design, and system management. In this job, no two days are the same, and that’s what I love about it! I’ve always enjoyed being presented with a challenge and finding new, innovative ways to overcome it. And after surviving a global pandemic locked up in a house with my partner while pregnant, I don’t think there's anything I can’t do! When I’m not working to support our wonderful clients, you can find me cooking or spending time with my son, all fueled by a large cup of coffee.

Amber Wallace

Problem solving is my speciality!

I’ve had an exciting and diverse career path, from an estate agent to owning a maternity clothes store. From all this experience, I know the time, passion and commitment running a business takes. As a bookkeeper for Fresh Financials since 2022, I love supporting business owners who are undertaking the same journey I have in the past.

To me, there’s nothing more satisfying than solving a puzzle when something goes amiss. I love using my keen attention to detail to comb through account figures and help our clients come away with more clarity and confidence in their business.

When I’m not handling bank reconciliations or trying new bookkeeping tools, you can find me walking my dog, planning my next home renovation project or playing taxi for two teenagers!

Our Values


These businesses trust us with their bookkeeping:

Have a look at our case studies to see how we've helped others

View case studies

What story is your bookkeeping telling you?

When it comes to your financials, and cash flow, you want your story to be positive. And you also want to understand what’s happening behind the scenes. Discover how the right kind of bookkeeping can give you and your business a fresh start (or a happy ending).

Take questionnaire