Helping you see the story
behind your business data.

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We’re definitely not your average bookkeeper

We become a true part of your business: a financial relationship built on truth, transparency and real honesty.

How does it work?

Our People

Emma Northcote-Green

Founder & Managing Director
“Numbers shouldn’t be this much fun”

I knew from a young age that numbers were my calling. My first entrepreneurial endeavour was at boarding school where I would stock up on sweets, chocolate bars and drinks and resell them throughout the term. Over time I discovered a passion for turning random documents into something of meaning, and that’s still what I and the team do today at Fresh Financials. Originally working from home and now from a converted barn at the base of the South Downs, our business is moving forward at a fast pace, and I’m so honoured to have won Xero’s UK Bookkeeper of the Year Award in 2016. I get real enjoyment and satisfaction from organising things, and helping business owners understand their financial story. I look forward to hearing yours!

Lucy Butters

Bookkeeper
"I love everything about money."

I find everything about money fascinating: what it can buy, how it can help make people successful, what can happen when you have control over money (rather than it controlling you). It’s even fascinating when things go wrong, because then I can help put it all back together! I have always enjoyed Maths, and since I started earning money at the age of 13 I was creating budgets. So it only seemed natural that I would start to study AAT and move into the financial world. I’m the sort of person who will let my hair down and have a laugh – but only after everything has been put in its place! Finding the advertisement for the Fresh Financials role I feel was fate: I love my job. I love my life.

Elizabeth Williams

Bookkeeper
"I love a good numbers challenge."

More than anything, I’m up for a challenge. Having worked in finance since 2011, it’s the number crunching and problem solving elements of bookkeeping which I enjoy the most. Having achieved part-qualified ACCA status, the time to move from accounting to bookkeeping had never been so appealing; to be able to assist on a more frequent basis and identify the day to day needs. I love the range of industries we work with, the changing demands and techniques, and most of all my personal satisfaction in achieving targets. There’s a real enjoyment in helping others achieve their goals and targets, as well. I quite like horse riding and cycling – and playing the saxophone!

Clare Church


Bookkeeper
“I want to make a difference.”

I found myself wanting to become more involved with businesses, and to really help them make a difference. So, after becoming AAT qualified and working in finance for many years - with over 10 of those in practice - I felt that it was the perfect time to move from accounting and into bookkeeping.  

I joined the Fresh Financials team in February 2018, and I’m really enjoying getting to know our clients and learning about the wide range of industries that we are involved in. 

When I’m not working, I love spending time with my family, and going to live gigs.

Alex Campbell-Brown

Position TBC
“I love helping clients meet their goals”

Having experienced various areas of finance over the years, I’ve developed a strong preference for working in a small, self-motivated team in a positive and forward-looking environment.

I’m delighted to have found such a company in Fresh Financials.

I’m enjoying working with clients who have set up businesses based on their passions and their strengths. And I’m excited to learn more about their goals and how we can help achieve them.

On a personal level, I’m passionate about travelling and experiencing new countries and cultures. I also enjoy yoga, health and fitness, and spending time with my family -particularly out in nature.

Jonathan Fox

Security & Tech Partner
"You can fly free with the cloud!"

I am very lucky to share an office with the incredibly smart and forward thinking team at Fresh Financials. Their clients trust that their systems are setup securely. Because of our relationships with some of the best technology companies in the world (inc. Google, Xero, Cisco), security is a priority.

We have a simple job. We help to protect Fresh Financial’s reputation as a trusted advisor. We ensure their Google & Xero systems and all their devices are set-up securely.

Foxability – Peace of mind for Xero Partners who are serious about security

Our Values

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These businesses trust us with their bookkeeping:

Have a look at our case studies to see how we've helped others

View case studies

What story is your bookkeeping telling you?

When it comes to your financials, and cash flow, you want your story to be positive. And you also want to understand what’s happening behind the scenes. Discover how the right kind of bookkeeping can give you and your business a fresh start (or a happy ending).

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