Why we think mental health awareness is so important

Last month the FF team took a trip to Xerocon (the biggest accounting software conference in the UK). This year, the theme of the event was community and purpose. About the why and the who of what we do. We … Continue Reading

Xerocon 2016 Vs Xerocon 2017: Community over Competition

2016 was a big year and looking back, became a turning point for Fresh Financials. Being crowned Bookkeeping Partner of the Year at the 2016 Xerocon, signalled that our transformation from a QuickBooks desktop business to a full-fledged Xero only … Continue Reading

I’m off to Xerocon London!

Xerocon is less than a week away, and one thing is for sure: I cannot contain my excitement for what I know will be a game-changing event for fellow accountants and bookkeepers. Having attended before, I’ve definitely seen the difference … Continue Reading

So, I’m off to Xerocon SOUTH and this is why…

Reinventing bookkeeping is a never-ending process. When I initially set up Fresh Financials, the challenge of ditching the spreadsheets and the desktop software that was holding not only ourselves but also our clients back, I knew it would be the … Continue Reading